Privacy Policy
Last updated: August 25, 2026 | Applies to all eb4u website visitors, buyers, and e-bike rental customers across the United Kingdom.
1 Introduction & Data Controller
Welcome to eb4u Ltd ("eb4u", "we", "our", or "us"). Registered in England & Wales (Company No. 12849201) with registered head offices at 142 Regent Street, London, W1B 5SE, United Kingdom. We are committed to safeguarding the privacy and safety of our customers' personal data.
This Privacy Policy explains how we collect, store, process, share, and protect your personal information when you visit our website (eb4u.co.uk), purchase electric bikes or accessories, or book short-term and monthly e-bike rentals.
2 Information We Collect
We collect personal information that you voluntarily provide to us when registering an account, placing a sale order, or completing an e-bike rental agreement:
- Identity Data: Full name, date of birth, and proof of identification (driver's licence or passport required for high-value e-bike rentals).
- Contact Data: UK billing address, delivery address, email address, and mobile phone number for SMS delivery tracking.
- Transaction & Rental Data: Details of bikes purchased, accessories ordered, rental duration dates, pickup/delivery choices, and security deposit allocations.
- Payment Data: Payment card details processed securely via PCI-DSS compliant UK payment gateways. We never store raw credit card numbers on our servers.
- Technical Data: IP address, browser type, device information, and browsing patterns collected via essential cookies.
3 How We Use Your Personal Data
We process your personal information strictly under lawful UK GDPR bases for the following purposes:
Order & Rental Fulfillment
To process transactions, assemble your electric bike, manage physical fleet allocations, and dispatch home delivery packages across the UK.
Security Deposit Refunds
To inspect returned rental bikes, process security deposit refunds, or extend rental agreements seamlessly upon request.
Theft & Risk Mitigation
To verify identity for physical fleet protection and handle insurance claims in compliance with UK cycling laws.
Customer Support
To respond to inquiries, send SMS delivery alerts, issue warranty documentation, and manage customer service interactions.
4 Data Protection & Security Standard
We implement robust SSL 256-bit encryption, strict access control policies, and firewall protections to safeguard your data against unauthorized access, alteration, disclosure, or destruction.
5 Your Legal Rights Under UK Law
Under UK data protection legislation, you have the right to request access to your personal data, request correction of inaccurate data, request erasure ("right to be forgotten"), object to processing, and request data portability. To exercise any of these rights, contact our Data Protection Team at privacy@eb4u.co.uk.
Questions about your privacy?
Contact our UK Data Protection Officer at privacy@eb4u.co.uk or visit our Regent Street Store in London.